Supporting contactless data exchange has become important to all industries where there is direct interaction with customers.
The success of QR codes is directly related to the lighting, paper its printed on, print size, the clarity of the ink, the customers understanding of how to "scan", and whether their camera app natively supports processing the QR code.
QR codes introduce a high probability of "friction" in the customers journey.
Menu+ is based on NFC "tap" technology. Like tapping credit card to make a payment, a customer taps the Menu+ card with their phone, which will take them to the restaurants online menu via their phones browser. 95% of smartphones in use today support NFC "tap" technology. The customer experience is "simple" which avoids any friction in their journey.